Post by akash on Nov 24, 2024 4:45:29 GMT -5
In our articles, we often mention that WhatsApp mailings are a convenient and simple marketing tool that is more effective than SMS or email mailings. However, we have never talked in detail about why WhatsApp mailings work better than other tools. This article corrects the omission.☺
WhatsApp is the most popular messenger in Russia (2022 data)
A 2022 VTsIOM survey conducted an analysis and found that in 2022, WhatsApp topped the top 5 most popular messengers in Russia. About 67% of Russians use it daily, communicating with family, friends, and colleagues.
WhatsApp Message Open Rates Are Higher
The average open rate for WhatsApp messages is 90%, for email newsletters it is no more than 23%. SMS messages are opened as often as WhatsApp messages, but they are not responded to very willingly. Think about it - when did you ever respond to an advertising message in SMS?
High level of trust
WhatsApp has one of the lowest spam levels, so a well-written telegram blast message will not cause negativity. People use WhatsApp to communicate, and therefore are more willing to respond to messages. Because of this, the conversion rate to responses can reach 50%.
Recipient response speed
How often do you check your email and SMS folder? Today, most people do not actively use these communication channels. The exception is perhaps email for employees who use it regularly for work.
WhatsApp gives you the opportunity to communicate with the client
WhatsApp is primarily a place for communication. Clients can reply to your messages and then contact you on any issues.
Sending via WhatsApp is cheaper than sending SMS or Email
Sending 5,000 messages via Email costs an average of 2,500 rubles.
Sending 5,000 SMS – the cost of one message is from 0.5 to 1 ruble.
The price for sending 5,000 messages in WhatsApp in the wsender.ru service is less than 400 rubles. For example, the “Easy Start” tariff includes 9,000 messages per month, and its cost is 700 rubles in the first month and 500 rubles upon renewal of the tariff.
WhatsApp is the most popular messenger in Russia (2022 data)
A 2022 VTsIOM survey conducted an analysis and found that in 2022, WhatsApp topped the top 5 most popular messengers in Russia. About 67% of Russians use it daily, communicating with family, friends, and colleagues.
WhatsApp Message Open Rates Are Higher
The average open rate for WhatsApp messages is 90%, for email newsletters it is no more than 23%. SMS messages are opened as often as WhatsApp messages, but they are not responded to very willingly. Think about it - when did you ever respond to an advertising message in SMS?
High level of trust
WhatsApp has one of the lowest spam levels, so a well-written telegram blast message will not cause negativity. People use WhatsApp to communicate, and therefore are more willing to respond to messages. Because of this, the conversion rate to responses can reach 50%.
Recipient response speed
How often do you check your email and SMS folder? Today, most people do not actively use these communication channels. The exception is perhaps email for employees who use it regularly for work.
WhatsApp gives you the opportunity to communicate with the client
WhatsApp is primarily a place for communication. Clients can reply to your messages and then contact you on any issues.
Sending via WhatsApp is cheaper than sending SMS or Email
Sending 5,000 messages via Email costs an average of 2,500 rubles.
Sending 5,000 SMS – the cost of one message is from 0.5 to 1 ruble.
The price for sending 5,000 messages in WhatsApp in the wsender.ru service is less than 400 rubles. For example, the “Easy Start” tariff includes 9,000 messages per month, and its cost is 700 rubles in the first month and 500 rubles upon renewal of the tariff.