Preparing for AI Search with Google Search Generative

So they are less susceptible to hard sells and one-way 'push' marketing messages that are more interruptive than influential. As more businesses understand this, they have focused on using analytics to inform a more effective approach – data-driven marketing is becoming a top strategic priority for many. Customer analytics will provide you with a deep, granular understanding of your existing and potential customers’ buying habits and lifestyles.







This will allow you to predict their future buying behaviors and cater to them accordingly Phone Number with a more targeted, structured sales and marketing approach. Some important sources of customer data are: Website analytics - Where are your customers interacting on your site? What pages drive traffic? Where are conversions happening? Social media - What social media channels are customers reaching out or engaging on? Are customers using social commerce and if so why and where? Emails - What emails are people interacting with? If you have workflows where are people falling off or clicking through?





Customer feedback - What are customers saying about your product or service? What queries or complaints are being made? Transactions - What are people purchasing? What are people abandoning? Are they buying more than one product? How often are they returning? Interactions - If you have a quiz or interactive element on your