Post by rahim on Feb 1, 2024 5:08:43 GMT -5
How companies and users should benefit from the lead management processThe aim was to draw the attention of interested parties to an action at the crucial touch points, with ordering the information package being rated as the most important action. Ordering information material is a crucial sign that the user is interested in the product. It was therefore decided that ordering the information package should be ubiquitous and prominently placed on every page.In practice, we decided to use a floating button that is easily visible at any time.
This should enable users to reach their destination quickly. By DB to Data continuously providing relevant information in the user's respective phase, the decision to order information material should be made easier for them and an exciting lead should be generated.Appropriate marketing tools and automated processes have been integrated. It was now possible to continue to support the users who had ordered the information package. If they had problems, they could be supported at the right time with advice or provided with further information.
An internal concept was developed for the approach to processing leads, in which afo solutions was involved.Results that are impressiveGood results were achieved by optimizing the entire website and creating a targeted lead management process. Within the first few months after the website went live, orders for information material and thus the CVR increased by around 80%.Leads are processed faster through automated processes, which generates more sales. Individual work steps are also made more efficient.
This should enable users to reach their destination quickly. By DB to Data continuously providing relevant information in the user's respective phase, the decision to order information material should be made easier for them and an exciting lead should be generated.Appropriate marketing tools and automated processes have been integrated. It was now possible to continue to support the users who had ordered the information package. If they had problems, they could be supported at the right time with advice or provided with further information.
An internal concept was developed for the approach to processing leads, in which afo solutions was involved.Results that are impressiveGood results were achieved by optimizing the entire website and creating a targeted lead management process. Within the first few months after the website went live, orders for information material and thus the CVR increased by around 80%.Leads are processed faster through automated processes, which generates more sales. Individual work steps are also made more efficient.