Post by account_disabled on Mar 9, 2024 6:20:10 GMT -5
The have a special skill and eye for photographing tattooed brides. Think about all your skills passions and experiences inside and outside your industry and write down the things that are special about you. It doesnt matter if they dont directly relate to your work. Just write them down in the second column for now. Step Analyze the Intersection The intersection of the two wings that forms the body of the butterfly represents your unique proposition Whats something that yourindustry needs and that only you can provide because.
Special skills The reason most freelancers fail to stand out as Country Email List exceptional isnt because theyre not good at what they do but because they dont know how to present themselves in the right light. Most people begin thinking about their work in terms of what there already is in their industry rather than what there isnt. Thats why everybody ends up looking like everybody else on the shelf. And thats why clients have a hard time choosing among all the options being essentially forced to choose based on price alone. Because if all else looks and is the same wouldnt you choose the cheapest.
One But if you start by looking at whats missing youll be else in the game. If you can propose something unique then price becomes obsolete because you become the one clients want. Use the middle column of the first exercise to brainstorm ideas of how you can bridge the gap between something thats missing from your industry and some of your special skills. What unique propositions can you come up with Lets look at an example to see how you can use the power of brand proposition in practice. Lets say youre a wedding photographer. Wedding photographer is too general to be your brand. So what is it that you really do Here are some ideas of what you could write in the Whats wrong.
Special skills The reason most freelancers fail to stand out as Country Email List exceptional isnt because theyre not good at what they do but because they dont know how to present themselves in the right light. Most people begin thinking about their work in terms of what there already is in their industry rather than what there isnt. Thats why everybody ends up looking like everybody else on the shelf. And thats why clients have a hard time choosing among all the options being essentially forced to choose based on price alone. Because if all else looks and is the same wouldnt you choose the cheapest.
One But if you start by looking at whats missing youll be else in the game. If you can propose something unique then price becomes obsolete because you become the one clients want. Use the middle column of the first exercise to brainstorm ideas of how you can bridge the gap between something thats missing from your industry and some of your special skills. What unique propositions can you come up with Lets look at an example to see how you can use the power of brand proposition in practice. Lets say youre a wedding photographer. Wedding photographer is too general to be your brand. So what is it that you really do Here are some ideas of what you could write in the Whats wrong.